About us

Simplicity AB is a privately held and independent fund company which was founded in 2002 by our CEO Ulf Ingemarson. We specialize in quantitative, factor-based equity strategies as well as fixed income management with a fundamental investment approach. Today we are located in Varberg on the Swedish west coast and have expanded our fund range into eight equity funds and three fixed income funds since the launch of our first fund Simplicity Norden on September 23, 2002. 


Simplicity has had a steady growth since its inception and has a history of innovative product development where we have broken new ground by successful entries into new geographical markets. We were market pioneers in Sweden due to our launch of Simplicity Indien (2004) and Simplicity Afrika (2006). Today we are a team of 13 employees that work closely together across portfolio management, risk, client relationship management and back-office functions. Responsibility is the cornerstone of our business - responsibility to our clients, to our colleagues and to the communities we live and work in.