Simplicity is an independent, partner-owned fund company headquartered in Varberg on the Swedish west coast. Since 2002, Simplicity has been an authorized fund management company by the Swedish Financial Supervisory Authority. Managing approximately 27 billion SEK for private investors, institutions, and companies, our funds are accessible directly through our company or via domestic and international agents. 

We manage both equity and fixed income funds within selected areas guided by our underlying investment philosophy aimed at achieving good long-term risk-adjusted returns. Our mission is to provide stable returns with lower risk for our clients.

Our active, structured, and disciplined investment processes focus on well-managed quality companies that meet our criteria for responsible and sustainable investments. Rigorous risk assessment is integral to our approach. Diversifying risk by investing in various companies across different industries enables us to generate favorable risk-adjusted returns over time.

With experienced equity and fixed income managers who have demonstrated success in different market climates, we strive to consistently deliver strong risk-adjusted returns to our investors.